Direct Trade Coffee Club

Direct Trade Coffee Club Logo

This afternoon I had the pleasure of meeting with the owners of Direct Trade Coffee Club and checking out their roastery's new location here in Grand Rapids. 

Direct Trade Coffee Club started in 2009.  Kirby, one of the owners, moved to Grand Rapids from Seattle about 6 years ago.  He had previous experience working with online marketing and was trying to figure out what exactly he was going to do in GR, but more importantly - he wanted to know where he could find a really good cup of coffee.  A couple months later MadCap Coffee opened downtown and on his first visit there he met Chad.  They started talking about their passion for coffee and eventually worked together to form an online coffee club using the direct trade business model.  Kirby and Chad felt they could increase the quality of coffee and customer experience best by using direct trade. 

Direct Trade Coffee Club is the only company of it's kind to source their coffee 100% through direct trade.  The DTCC guys are extremely passionate about coffee and feel freshness is of the utmost importance.  They never have coffee sitting around waiting to ship out - they roast and package as needed to fulfill each order.  Quite often it is roasted and shipped the same day! 

The DTCC Coffee Roaster

The DTCC Coffee Roaster

While Direct Trade Coffee Club doesn't have a storefront where people can walk in to purchase coffee, they are really big on education and often invite their customers to stop by to learn various methods of grinding and brewing coffee. 

The DTCC coffee grind and brew station

The DTCC coffee grind and brew station

Direct Trade Coffee Club invites you to try their high quality, extremely fresh coffee.  Visit them online here and use promo code DTCC10 to receive $10 off your first order!